National Committee for Quality Management
Consumer Information
Information people can use
Product information should make the subject and meaning of a claim clear. Qualifications belong where they can be read with the claim.
Explain the characteristic
State the property being described and the conditions that matter. Broad words such as quality or safety may conceal several distinct requirements.
Explain the evidence
Distinguish a test result, a declaration and an independent conclusion. Identify the source and scope without implying an unrelated endorsement.
Comparison
Compare like characteristics under compatible conditions. A numerical difference is not necessarily meaningful when methods, samples or reporting bases differ.
Limits of application
Explain which models, conditions or uses the information covers. Avoid extending a sample result to products that were not represented.
Accessible presentation
Use plain language, readable tables and meaningful labels. Technical details can be linked without separating material qualifications from the claim.
Professional discussion
Scope
This area examines how quality information can be explained clearly, with the evidence and qualifications relevant to its audience.